Resume

Professional Experience:

    2008 – Present
    Visual Communications Coordinator | Cleveland State University

  • Responsible for the creation, quality, and production of College’s marketing campaigns and publications for print, web and multimedia; communications consist of radio; newspaper, magazine and digital advertising; newsletters and more.
  • Managing and expanding communication and marketing initiatives, which included continually, evaluate projects and making adjustments when needed.
  • Responsible for project management of marketing projects so they are completed on time and in an efficient manner; Works directly with outside vendors to ensure the quality and timeliness of project completion.
  • Collaborates with all marketing and communications staff across campus and ad agency to discuss and implement current marketing campaign—which include design, broadcast and advertising.
  • Serves as the College of Liberal Arts and Social Sciences communications and design manager, which include facilitate meetings and communicate directly with the internal and external customers, such as the VP of Marketing, University Advancement, academic administrators/deans/chairs, photographers, artists, ad agencies (Flourish, Wise) and printers.
  • Enforce identity standards to ensure that the CSU brand is consistent and accurate while CSU further its brand.
  • Staying current with marketing and graphic design trends.
  • Maintain project management software for graphics and photographic library and digital records.
  • Works directly with the college’s budget manager to develop and maintain college’s budget line items, which include printing, advertising and special projects.
  • Responsible for college’s website content and social media networks.
  • Representative on the university’s website committee to implement new Content Management System.
  • Manages college’s customer relationship management system and creation of email blasts.
  • Actively involved with university’s Homecoming and Spring Open House committees.
  • 2008
    Interim Design Manger | Cuyahoga County Public Library
    2006 – 2008
    Sr. Graphic Designer/Art Director | Cuyahoga County Public Library

  • Managed the creative and production process for communications which include but not limited to television ads; newspaper, magazine and digital advertising; direct mail pieces; newsletters; special projects and more.
  • Provided art direction, graphic design concepts, layouts, and production for print, web, multimedia, and environmental design.
  • Provided leadership and art direction to designers, marketing specialists and production staff.
  • Assisted designers by providing training in current trends, graphic software, and design technique.
  • Facilitated meetings and communicate directly with the other members of the marketing team and graphics department.
  • Work directly with the Library’s Foundation, Executive Director and Director of Marketing to create visual marketing campaigns.
  • Responsible for project management, which included the workflow process, so campaigns were completed on time and in an efficient manner.
  • Worked directly with the head of production and outside vendors to ensure the quality and timeliness of project completion.
  • Worked with different advertising agencies on projects (Twist, Optiem, Adcom, Point to Point)
  • Enforced identity standards to ensure that the brand is consistent and accurate.
  • 2000 – 2006
    Lead Production Artist/Graphic Design | Lake Front Publications

  • Responsibilities consisted of the development of the weekly newspaper and monthly magazine, which included page design/layout, creation of graphics, ads and photo editing.
  • Worked collaboratively with reporters, editors and other staff.
  • Responsible for website management.
  • Works under a deadline-oriented environment.
  • Other Experience:

    2010 – Present
    Founder and Art Director | Plumtree Paper Goods

  • Responsible for all marketing materials, which include but not limited to branding and advertising.
  • In charge of the creation and regular maintenance of the company’s website, blog and social media networks.
  • Responsible for the design and production of digital and letterpress invitations and announcements.
  • Handle wholesale product line; sales, distribution and packaging.
  • 2016
    Communication and Design Manager | Jim Lang for Erie County Commissioner Campaign

  • Responsible for all marketing materials, which included both print/web and social media networks.
  • Handled marketing budget, which included advertising.
  • Resulting in a win. (Primary)
  • 2015
    Graphic Designer/Art Director | Cleveland Leukemia and Lymphoma Society

  • Designed material for annual banquet, which included but not limited to Invitations and more.
  • Summer/Fall 2013
    Communication and Design Manager | Jim Lang for Perkins Township Trustee Campaign

  • Responsible for all marketing materials, which included both print/web and social media networks.
  • Handled marketing budget, which included advertising.
  • Resulting in a win.
  • Fall 2007
    Graphic Designer/Art Director | Camp Sue Osborn

  • Created design material for annual banquet, which included but not limited to Invitations, Programs, Scratch off tickets, Signage and more.
  • Spring 2003 - Fall 2005
    Production Artist/Graphic Designer | BG News

  • Responsibilities consisted of the development of the newspaper, which includes page layout, creation of ads and photo editing.
  • Worked collaboratively with reporters, editors and other staff.
  • Worked under a deadline-oriented environment.

Overview:

I am an award-winning marcom professional with 10+ years of experiences leading non-profit marketing and communications across the industries. I am a respected leader of creative teams––leading teams of 3 plus––on large campaigns and projects. I am extremely deadline and budget-oriented. Successes have included leading rebranding for non-profits that have driven increases in admissions and working with advancement leaders on conceptualizing and orchestrating marcom projects that effectively reinforce and build branding.

Education:

Savannah College of Art and Design
Graduate Certificate in Digital Publishing Management

Bowling Green State University
Bachelor of Fine Arts

Recognition:

    American Advertising Federation, Regional Awards

  • The Liberal Arts Edge Lounge, Cleveland State University
  • Summer Reading Campaign, Cuyahoga County Public Library
  • Great Books for Kids 08 Edition, Cuyahoga County Public Library
  • Great Books for Kids 07 Edition, Cuyahoga County Public Library
  • L. PeRCy National Design Award

  • Great Books for Kids 06 Edition, Cuyahoga County Public Library

Theory and Working Knowledge:

  • Working knowledge of design processes for print, web, multimedia design along with design styles
  • Experience with development of branding which include color palette and typography development
  • Color theory and color management
  • Strong attention to detail in a fast-paced deadline-oriented environment
  • Experience designing websites, forms, landing pages, and email blasts
  • Front-end web design technologies
  • Creation of Mock-ups and Presentations
  • Working knowledge of content marketing and social media

Affiliations:

  • AAF, Cleveland Chapter
  • AIGA, Cleveland Chapter
  • Ladies of Letterpress

Volunteer Opportunities:

  • Camp Sue Osborn
  • Cleveland Leukemia and Lymphoma Society

Skills

Adobe Creative Suties
90%
Web Design
75%
Branding
90%
Social Media
80%
Production Standards
95%